Born in Southeast Asia
For mom and baby, we truly care.
Thoughtfully sourced essentials, welcoming stores, and guidance rooted in real science—made for every step of motherhood.
Our story
Reimagining motherhood, from Day One.
eBaby is a baby store brand built from Day One to reimagine motherhood in Southeast Asia. Born from China's world-class supply chain and battle-tested retail DNA, we landed first in Indonesia with a clear mission: become the region's largest and most trusted mom-and-baby brand.
Discover eBaby ↗01Thoughtfully sourced
02Feels like home
03Rooted in science