Reimagining motherhood, from Day One.

eBaby is a baby store brand built from Day One to reimagine motherhood in Southeast Asia. Born from China's world-class supply chain and battle-tested retail DNA, we landed first in Indonesia with a clear mission: become the region's largest and most trusted mom-and-baby brand.

But we're not just building stores. We're building a new kind of retail experience—thoughtfully sourced products that match what moms need, immersive spaces that feel like home, and expert guidance rooted in real science.